( PRODUCT ) RED

My friend Shelly just posted today about the US debut of (PRODUCT) RED. I had seen another ad for (RED) somewhere in some magazine that I had read, but not really caught the jist of it until today. Thanks to Shelly's post I took the time to look over the website and found out what the whole thing is about.

Simply put... Bono and Bobby Shriver came up with the idea to have major brand name companies produce a line of products branded (RED). A percentage of the purchase price goes to The Global Fund, which exists solely for the purpose of eliminating AIDS, tuberculosis and malaria from the African continent.
This is such a great idea because it will force businesses to pay attention. If we (the consumers) start backing these products by purchasing them... more and more products will become (RED). And the more and more products that become (RED)... the more and more money will pour into helping such a huge problem.

Please take some time to check out the website and make sure to buy some of these products through the holiday season that is soon approaching! And if you have a blog... take a moment and post about this yourself... spread the word!

I've said it before and I'll say it again... I love it when people use their fame to get great things done!
Bono is AWESOME!